However, real social proof isn't widely adopted yet, making it a competitive advantage for those retailers and brands that have implemented this feature. Harnessing the power of your customers, retailers and brands can provide multiple messaging options that can be tailored to your brand identity, as well as sync with sales and inventory data to provide accurate, real-time nuggets of information.Īccording to FitForCommerce’s new Omnichannel Retail Index study, a high percentage of benchmarked companies (91 percent) are currently using badging on their website. Real social proof messaging is used to help shoppers make informed purchasing decisions based on the behaviors of others - i.e., the “wisdom of the crowd.” Social proof messaging is typically categorized as popularity, scarcity, authority, reviews, trending and urgency messaging. But more sophisticated and true social proof messaging is on the rise and the results cannot be overlooked. Social proof isn't a new concept - consumers have been exposed to it through reviews, ratings and badging (i.e., stickers on products calling out new or trending items). It's a great conversion booster that can be implemented quickly, with limited disruption, and yields immediate results. There’s never a shortage of tools that claim to solve it all, but when done right, social proof messaging stands out. ![]() As competition for consumer wallet share intensifies and shoppers get more digitally savvy, retailers and brands are constantly on the lookout for tools to boost engagement, conversion and sales.
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